AntiWork, Dumpster Rentals, The Ultra Rich Work Schedule

Welcome to Biz Brainstorms –

My name's Connor. You'll get a weekly email with ideas to start or grow your business.

You get a lot of emails already. So no need to read everything, just find 1 cool thing.

Today's Outline:

• Getting Canceled

• Chart of The Week

• Dumpster Companies

• 1,000 Day Rule

Did someone forward you this email? If so, you can subscribe below:

Sponsor: Spacebar Visuals

Soo... I used to work in B2B SaaS. (Drift, Lola, Privy... etc)

And for some reason, every marketer on this planet thinks people like ebooks & white papers. They don't.

People actually spend their time on Tiktok, Youtube Shorts, IG Reels, etc.

So, Spacebar Visuals turns your boring content (guides, whitepapers, etc.) into engaging 60-second animated videos that helps you get more leads. Check them out here.

📣 Getting Canceled

Well, last Thursday I was the most hated man on the internet.

I made a post on LinkedIn that got shared on r/antiwork on Reddit.

Here's the post:

It got millions of views & thousands of comments...in the 16 hours before it was deleted. 

Since then, I've probably gotten 100+ messages hoping I die.

I've had about a full week to reflect on this now... 

Here's are some of my takeaways:

1. Privacy – The most frustrating part about this entire situation was that the people outraged by my post began harassing members on my team with nasty DMs on LinkedIn. And once they found our business, our Google business listings began getting 100's of 1 ⭐️ reviews (since removed)

Going forward I'm removing company names from most of my accounts. And increasing my account security with personal information.

2. Language – I could have been written that post better. I'm never saying a word about raising rents in the future. I hate not taking more blame, but I've re-read it 100+ times at this point and it just doesn't justify the messages I got. And honestly, any high school sophomore who took Macroeconomics 101 will tell you we are still under market... but I digress.

3. Examine The Audience – Part of last Thursday was spent reading other posts in that subreddit. Here, read these. The boo's don't hurt when you see what makes them cheer. Listen, I understand not agreeing with my post. But anyone who is this easily outraged enough to spend their day harassing someone else on the internet... well, I'm OK giving their opinion zero weight.

I share a lot of what we work on in public because I've gotten so much value from the 1,000's of people before me who did the same. I'm not going to stop. I know there are probably people out there who benefit from it. But days like last Thursday... they suck. 

📊 Cool Chart of The Week

The r/antiwork people will hate this one.

h/t @George_Mack on Twitter for this one

🚛 Dumpster Rentals

After writing about PortaPotties last week, I was thinking more about equipment rentals.

Right now, I'm actively buying a new storage facility in TX.

Some (most) of the units are filled with... well, complete garbage.

When we started researching dumpster rentals it got me thinking... how much money are these companies making? Here's what I learned:x

Let's start with dumpster themselves. 12 Yard Roll Off Container like the one below seems to be selling on average around $5,000 - $6,000:

But the main reason people rent these things is they don't want to deal with the disposal process and storing the dumpster once the job is over.

Your main customers are typically: Construction, Landscaping, HOA's & Events

The real profit comes from recurring customers & building tight routes to make hauling off the waste more efficient.

The average 7 day rental looks to be between $400-$500 which also includes drop off & pickup (varies by location, this is in TX). If you can get longer contracts, you can begin charging weekly disposal fees as well.

From a friend I know who owns one:

"They're hard to scale from zero because they are so capital intensive. If you're looking for a lifestyle business to make $200,000/year, this is it." But he mentioned in the future he'd prefer to buy an existing one instead.

📝 From Job To Self Employed

Reminder: Things take way longer than you think.

One of my favorite podcasts, The Tropical MBA, emphasizes this tweet in what they call "The 1,000 Day Rule". 

It's simple, "You’ll be doing worse than you were at your job for 1000 days after you start your muse business"

My suggestion: Use your W-2 to live while you begin working on your business during the evenings. 3 years is a long time to go with making less money than you were at your last gig.

See you next week ✌️

-Connor

PS – Working on a digital product that I think you'll love. Going to try to release it by the end of the month. But just wanted to give y'all a heads up