MicroWeddings, Incfile for X, Ugly Landing Pages, Keeping Things Simple
designed to be skimmed
Welcome to Biz Brainstorms –
My name's Connor. This weekly email contains business ideas & lessons.
You get a lot of emails already. So… just find 1 cool thing and enjoy.
Business Lesson: Keep Things Simple
IncFile For X
Ugly Landing Pages That Print 💰
Million vs. Billion
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Todays Sponsor: SEO For E-commerce
If you run an ecom business, you spend too much on Facebook Ads (same).
I’ve worked with the SEO for E-commerce team for the last 2 years.
💡 Business Lesson: Repeat What You Know Works
If you know me personally, you know I own an e-commerce brand.
Well, we rely heavily on Facebook ads (hence the ad above 🙂 )
But the good news: we’ve built a business selling a product where customers buy from us multiple times (this is defined as Lifetime Value, or LTV).
This is a huge metric for consumer companies.
If it costs Apple $500 to convince me to buy an iPhone, that’s OK because they know I’ll spend $50,000 with them over the next 25 years.
So when we sell a customer on their first purchase, we don’t need to be profitable.
Our math is usually: Spend $1. Make $1 back.
Then we wait 2-4 weeks and see that second sale come in.
Got it? Good. Here’s what I learned last week:
We launched a top of funnel product 6 months ago.
A product first-time customers would love & is different from our current offer.
Our strategy was simple: Promote to our existing 60,000 person email list!
Well… the product actually tanked.
Not even close to the demand we expected.
So we put it on the back burner until last week when we asked:
“Hey, why don’t we try Facebook Ads on the same product?”
The results have been insane. We’re spending $1 and making $8 right away.
Keep doing what works. Stop trying to reinvent the wheel & get fancy.
⚙️ IncFile for _________?
I’ve used Incfile for years now.
They help you form your company, file annual reports, & more.
The beauty of their business model: Their experience is so much more better than a government website.
And lucky for you, a lot of government websites are horrible.
I think their business is very repeatable in other niches.
All you need is:
A government service that has a website that was made in 1985
An incredible design + customer support team
A few niches that stand out right away:
Boat Registration/Fishing License
Applying to Healthcare post-W2
Medical Cannabis Cards
There are 100’s more you can build a very simple business in.
The name says it all.
Weddings are a $21.43B industry globally (as of 2022)
That’s because the average wedding costs $30,000 alone.
MicroWeddings have gotten popular because they are cheaper, easier to plan, and more intimate.
They usually range from 10-30 people.
The customer is more price conscious than your average bride & groom, but a $10,000 event is still a substantial sales price.
3 ways I’d approach this opportunity:
Become The Expert – Becoming an expert on micro wedding planning on Tiktok/Youtube & sell planning templates or even Wedding Planning services. High end wedding planners today can make upwards of $500,000.
Marketplace of Venues – Build a directory of MicroWedding venues. This could be as simple as incredible Airbnbs, Restaurants, or small Barndominiums. This is such a bigger opportunity than building Wedding Venue directories where the venues that can hold 150-200 people are already booked out 2+ years.
Rented Products – You’re selling to a niche audience who is price sensitive. Can you rent them high-end fixtures & decor to make their day amazing without breaking the bank?
🤑 Ugly Landing Pages
I’ve learned a long time ago – no one cares about your sexy $50,000 website.
People only care about what you can do for them.
Remember: Craigslist does $660M every year.
Next time you’re designing your website, swipe ideas from these 2 landing pages:
The big themes for building landing pages with direct response marketing:
Emphasize Offers > Products (This means discounts, benefits, guarantees)
Long Form Sales Pages Work (If I wrote a book entirely about you, you would read every word. People don’t have short attention spans. They have a low tolerance for bad copy/content.)
Shit a sh*t ton of emails (This is how people buy)
Use Expert Faces (People buy from people. Humanize it.)
🔢 Million vs. Billion
This fact blew my mind:
One million seconds is about 11 days.
One billion seconds is roughly 31.5 years 🤯
Favorite Part From Today?
✌️ See you next week
PPS – Find a cool idea/business recently?
Send it here. Even if it’s someone else’s idea, if I include it in next weeks send I’ll Venmo you $25